The frequency of website updates, the level of web pages, and the relevance of content are considered by Robin to be three important factors in evaluating the value of links. Today, Scorpio wants to talk about the frequency of information updates on the website.

The frequency of information update on the website includes two aspects: the frequency of information update of the site itself and the frequency of update of the site search result information.

The information update frequency of the site itself

Generally refers to the speed at which the web page carrying the posted information is generated or changed in a unit of time. The statement of the web page is easier to understand, that is, the appearance of a new page on the website. When referring to the site's own information update, we should also consider the existing page information change corrections on the website, especially the main pages in the website (such as the home page and column page), which is quite easy to ignore.

Site search result information update frequency

The speed at which the search engine refreshes the search result information of the website webpage in a certain unit time. The three factors that determine the refresh of the web page search result display information are: title, random summary description and date. Any one of these factors changes and we update its search results. Often, date changes in web search results are the easiest to perceive.

In general, the frequency of update of the site's own information is a major factor affecting the frequency of update of site search results. Ideally, the frequency of information update in the website search results should be synchronized with the information update frequency of the site, that is, once the information is updated on the website, the website index information corresponding to the website in the search engine will be corresponding. Update. If the above two update frequencies are synchronized, what kind of benign situation will happen? Search engines are more sensitive to the behavior of website information updates. Once new web pages are released, search engine robots will be very fast. The information of the web page will be captured by the search engine database, so that the search engine will not be a big problem for the website.

This is not the case. Many small and medium-sized websites do not pay much attention to the update of website information. Some even do not add web pages to the website for several months or more, which will cause search engine robots to not visit the website frequently. If one day, a website that doesn't update often publishes a new web page, we really don't know when the search engine robot will come back again and bring the information of the new web page back to the search engine database. In fact, the inclusion of the website has plagued many website owners.

If a website with an information update is not diligently publishes a web page, the web page cannot be indexed by the search engine, which can be understood. After all, for a long time in the past, the search robot visited the site and returned empty-handed. Later, it adjusted its own return cycle to the site, so the site suddenly updated information one day. Search robots can't be detected quickly. However, if there is a site with a high frequency of website information updates, an external export link is given to the above website. The search engine spider finds the export link when accessing the site with a high update frequency, and then crawls along the link. Go to a website with a slow update of information, and then bring back the newly published web page information.

Based on the above analysis, we found that the frequency of information update on the website can be passed.